We extend content life across time, geographies, media and formats:
- Transforming 2D fiction and non-fiction libraries into 3D up-sellable content (ask as for a trial! 3D@renewablemedia.eu)
- implementing non-linear TV and targeted TV advertising models (ask: nonlinearTV@renewablemedia.eu)
- helping you access Russian TV audiences (ask us: russianTV@renewablemedia.eu)
Traditional advertising and marketing communication are like fossil energy: they are burnt and gone as they are used. And often spilled and wasted. The same applies to fiction and non-fiction contentin TV and printed press.
At first, a TV program or a commercial has to compete for shelf space and positioning (the TV program grid, the area of a magazine page), then for mind space of consumers.
Ad repetitions are as essential as costly.
In theory, Internet has eternal shelf-space, but the shelves are so vast and dispersed that Internet advertising is worth little, if not branded, targeted/contextualised or shared in social media.
RE-NEW-ABLE MEDIA is a sustainable communication agency and consultancy. We help you to make media content and communication more relevant, reusable and repurposable, multiplying your media ROI and "stretching"your euros (or dollars or roubles!).